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Research papers

Digital natives

Millennials were born in an era where the internet was already part of their lives. They move fluidly and implicitly between multiple devices to stay constantly connected. Facebook commissioned a study from global research agency ComScore to...

Catalogue: Latin America 2015: Carnival of Insights
Authors: Gabriel Gontijo, Rads (Radheeka) Jayasundera
April 28, 2015
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Citation

Gontijo and Jayasundera (2015a, April 28). Digital natives. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/digital-natives


Research papers

Decomposing Pinterest virality

2013 saw Pinterest grow explosively and quickly solidify its place as one of the most visited social networks. Despite this, relatively little comprehensive research has been done to understand why some pins are more popular than others. While human...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Author: Dave Choate
June 17, 2014
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Citation

Choate, D. (2014a, June 17). Decomposing Pinterest virality. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/decomposing-pinterest-virality


Research papers

I will tell you what they want, what they really really want

A serious weakness of social listening research is that it is only good at measuring what we already have in our hands. But is that true? Listening research gives us unprecedented access to hundreds of thousands of opinions from disparate people all...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Author: Annie Pettit
June 17, 2014
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Citation

Pettit, A. (2014a, June 17). I will tell you what they want, what they really really want. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/i-will-tell-you-what-they-want-what-they-really-really-want-8313


Videos

Facebook digital dimensions

Today, in our world of constant connectivity – consumers use their mobile and social media to share, tweet, pin, and like their favorite brands, deals, opinions, and perhaps most importantly – to consult on key purchase decisions. Social...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Authors: Jayne Dow, Juliana Smith Holterhaus, Marion Beaufrere
June 15, 2014
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Citation

Dow, Smith Holterhaus and Beaufrere (2014a, June 15). Facebook digital dimensions. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/facebook-digital-dimensions


Videos

From Orkut to Instagram (Spanish)

A lot has been said and written about social media consumers, but few empirical longitudinal studies have been done on them in Latin America. Through this study, we will see how in the past three years, important changes have occurred in the way...

Catalogue: Latin America 2014: Accelerating Growth
Author: Ivan Casas
June 15, 2014
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Citation

Casas, I. (2014a, June 15). From Orkut to Instagram (Spanish). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/from-orkut-to-instagram-spanish-


Videos

Twitter (Spanish)

The purpose of this research is to provide qualitative content analysis of motivation as a relevant category in the relationship between user and brand - in the Twitter context. One hundred Twitter profiles were downloaded, for the researcher's...

Catalogue: Latin America 2014: Accelerating Growth
Authors: Andrea Marcela Durán Sánchez, María Angélica Aya Zarate
June 15, 2014
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Citation

Sánchez and Zarate (2014a, June 15). Twitter (Spanish). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/twitter-spanish-


Videos

I will tell you what they want, what they really really want

A serious weakness of social listening research is that it is only good at measuring what we already have in our hands. But is that true? Listening research gives us unprecedented access to hundreds of thousands of opinions from disparate people all...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Author: Annie Pettit
June 15, 2014
×

Citation

Pettit, A. (2014a, June 15). I will tell you what they want, what they really really want. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/i-will-tell-you-what-they-want-what-they-really-really-want


Research papers

Phylogenetics in social media

So far we have constructed and analyzed 51 content networks using a genetic method called phylogeny, a process that reconstructs the evolutionary history of living organisms as well as evolutionary tracks of language.We have ...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Authors: Luz Angela Alonso Morales, María Angélica Aya Zarate
June 15, 2014
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Citation

Morales and Zarate (2014a, June 15). Phylogenetics in social media. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/phylogenetics-in-social-media


Videos

Decomposing Pinterest virality

2013 saw Pinterest grow explosively and quickly solidify its place as one of the most visited social networks. Despite this, relatively little comprehensive research has been done to understand why some pins are more popular than others. While human...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Author: Dave Choate
June 15, 2014
×

Citation

Choate, D. (2014a, June 15). Decomposing Pinterest virality. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/decomposing-pinterest-virality-8181